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THE HOW.
Marketing
plan 2022.
You might think all if this sounds great, but we all know the HOW where success lys.
This page will give you an overview of the strategy we plan to use to reach our '11,600 users' mark, by the end of the year.
MARKET RESEARCH.
Facts.
The population of Massachusetts is 6.839 Million people. And of those 6.839 million people, only 610,722 people are prayer fighting, Church attending Christians.
They are the 10 percent we plan to target. As we grow, so will our target market.
THE RIGHT WAY.
The
product.
We've curated highly engaging content that will be released at the official App launch.
1. Community boards for lifestyle posts and dynamic inspiration.
2. Unique challenges leading to rewards, to maintain App retention.
3. We've created something called 'Culture-Cam' Which is similar to MR. Beast episodes, designed to entertain large crowds.
4. CC Channel will introduce new content daily.
AMBASSADOR PROGRAM.
Working
for us.
We have 5 different types of ambassador programs, enabling users to market for us with minimal to moderate effort:
1. Content creator.
2. APP User.
3. Affiliate links.
4. Product Model.
5. Influencer Connect.
INNER CIRCLE
Event
placements.
We've had success in the past hosting recruitment events to grow our creative circle. We intend to host several more events througout the year to acquire more promoters and ambassadors.
PAID ADVERTISING.
Social &
google ads.
Paid ads are meant to be an extension of a solid foundation. There are currently 14 campaigns ready to launch online, highlighting different selling points of our App. Overtime we will redistribute money to the best performing ads.
THE RIGHT WAY.
Purposeful
growth.
There's a reason we aren't rushing to tell everyone about our App. It's necessary to launch in stages, so that each piece fits the way we want. Our launch is segregated into four main phases.
1. Beta testing (150 people)
2. Partner acquisition (500)
3. Full Launch (1,000)
4. New Features (11,600)
After that we will scale to the moon!
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